Both ends of the spectrum have vastly different circumstances when it comes to income, but no matter their age, boomers have three main banking needs.
1. Customer Service
Boomers have grown up with institutions that rely on real-life, person-to-person transactions that allow them to talk through terms and conditions and have questions addressed.
2. Retirement Planning
With the average life span in the U.S. expanding each year, and so many baby boomers on the road to retirement, the need for retirement planning resources becomes more and more pressing for many banking customers.
3. Convenience
While baby boomers are seen as traditionalists when compared to Generation Y (those in their 20s and early 30s), the two generations have something in common – they both want convenience.
Source: U.S. News
Learn more at: http://money.usnews.com/money/blogs/my-money/2014/05/22/the-best-banks-for-baby-boomers